As reported on Money Online.

Now that you have figured out what the market is that you are aiming for and which products or services you wish to sell or market, you need to understand the search engines in general. There are essentially 3 search engines in use today. They are Google, Yahoo and MSN. There are other search engines however as their user base is much smaller or either very unique, they are of lesser importance than the 3 large engines. Localised search engines such as the Chinese search engine Bandu would be of critical importance if you are selling in the Chinese market however the Chinese are unique in that the engine is specifically built for Chinese users due to its unique search ability of the Chinese language. Getting listed on Ananzi for a South African specific website would help you in your traffic building arena however in my view mainly for its directory services.

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As reported on bigmouthmedia.

Google is to provide a boost to renewable energy start-up eSolar, it has been revealed.

The search engine provider’s philanthropic arm Google.org, along with venture capital companies Idealab and Oak Investment Partners, is to provide eSolar with $130 million.

According to eSolar, the money will be used to create and install prefabricated solar-thermal power plants near conurbations.

The company produces technology which is involved in the concentration of solar power and utilises mirrors to turn liquid into steam, which then drives electricity-generating turbines.

Commenting on the financial boost provided by Google.org and the other companies, Rob Rogan, eSolar’s executive vice president of corporate development, said: “eSolar’s long-term [goal] is to become a viable replacement for all fossil fuels.

“The reason Google invested in us is that [it] saw the potential of this technology to beat the cost of using coal.”

He added: “The key attribute of our technology is that it’s economical at [a] smaller size. We can build massive developments, but we also can build smaller developments closer to where power is consumed.”

Google.org invests in both non money-making ventures and for-profit endeavours. It also lobbies for policies that support its philanthropic aims.

According to company statistics, Google.org, along with the Google Foundation - a private organisation which is managed by Google.org - had committed more than $75 million in grants and investments as of January this year.

[via bigmouthmedia]